Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.
Practice Management
Accounting Recruiting Trends & Tips: An Interview with the Experts
5 min read | May 12, 2022
Recently I sat down with Kristi Tarantelli and Ben Vassallo of Insero Talent Solutions to discuss...
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Marketing’s Role in Culling Clients
6 min read | April 5, 2022
Like many businesses these days, accounting and advisory firms are facing staffing challenges, shrinking capacity, and...
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2022 Marketing Trends for Accounting Firms | Insights from Growth Outlook Survey
4 min read | April 14, 2022
Has the pandemic had a lasting effect on operational, business development and marketing strategies or tactics...
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So what IS Marketing’s Role in the Talent Pipeline?
3 min read | April 12, 2022
What IS Marketing’s Role in the Talent Pipeline? A recap of March 2022 AAM High webinar...
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Diversity, Equity & Inclusion Knowledge is Power
2 min read | March 2, 2022
As part of the AAM DEI committee and original co-chair of the initiating task force, I’ve...
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What is Governance and What Role Can Marketing Play?
6 min read | February 24, 2022
If you feel like you've seen the term "ESG" pop up more lately, you're not wrong....
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