Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
Business Dev/Sales
When Your Role is Marketing AND Business Development
2 min read | December 5, 2018
Marketing and business development activities work hand-in-hand and in this episode, I had the privilege of...
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Exploring Marketing Technology Stacks
2 min read | September 26, 2018
Marketing Technology Stacks Defined Through Marketing Technology Stacks, marketers group sets of technologies that help leverage...
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A Seat at the Table: Claiming Your Role in Firm Growth
1 min read | September 12, 2018
Growth professionals have long struggled to find their rightful place among firm leadership. Now more than...
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Innovation: Taking Services from Concept to Delivery
4 min read | August 14, 2018
Marketers in firms across the country are often approached with the “great new idea” from their...
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Getting More from Your Referrals
2 min read | July 11, 2018
Virtual Campfire - Just the Gist! By Raissa Evans Referrals drive a significant amount of...
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I’m Selling Myself Everyday…Are You Buying?
3 min read | April 20, 2018
Todd Cohen ‘Smashes The Stereotype Of Sales’ On AAM’s Monthly Podcast Series, AAMplify! Todd Cohen says...
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