Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
Business Dev/Sales
Business Development Adds Valuable Perspective and Process to Firm M&A
6 min read | July 29, 2019
As accounting firms develop increasingly aggressive growth goals, most are recognizing the need for some form...
Read More
Blockchain and the Business Development Conversation
7 min read | June 19, 2019
Technology’s rate of acceleration is at a speed faster than ever before. Ranked high on the...
Read More
Leveraging Firm Growth with The Accounting Buyer Journey
2 min read | May 31, 2019
ClearlyRated’s latest accounting buyer research reveals an unsurprising truth about the journey of purchasing services in...
Read More
What KPIs Should Business Developers be Measuring
1 min read | May 15, 2019
“If you are a 100% dedicated business developer, the most important thing you should be measuring...
Read More
Using KPIs in Growth Planning
6 min read | March 27, 2019
AAM Minute: The Seasoned Marketer By: Kristen Lewis, EisnerAmper LLP There’s certainly an art to making...
Read More
There Are Many KPIs that Gauge CPA Firm Growth
4 min read | March 20, 2019
Many business developers and growth professionals in CPA firms are responsible for driving the growth of...
Read More