Podcasting: The Next Frontier of Content Production for Accounting Firms
Using podcasting as a vehicle for getting into your customer’s ear (so to speak) has never been more popular than it is today. And for those looking to market professional services to the world’s business leaders, now is a great time to present your firm as an authority in your market on the metaphorical airwaves. After all, if you don’t, someone else will.
When we set out to launch Unsuitable on Rea Radio in the fall of 2015, we had one goal in mind: Produce a podcast that would accurately reflect the unique culture of our firm while demonstrating the expertise of our industry leaders. We’ve now logged one year, 11,300 listens* (with about 200 more every week), and several national and global accolades for our financial services and business advisory podcast, and we’re happy to report that we have no intention of stopping any time soon.
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About Abbey Kanellakis
Abbey Kanellakis is a content development specialist at Rea & Associates, a regional CPA and business consulting firm headquartered in New Philadelphia, Ohio. With more than a decade of content development, marketing and public relations experience, she is responsible for supporting the firm’s content initiatives across a variety of mediums. In 2016, Rea’s podcast, Unsuitable on Rea Radio, earned Marketing Achievement Awards from AAM for Video and Multimedia (Program Budget Above $10,000) and Member’s Choice. It was also a finalist for the Content Marketing Institute’s 2016 Content Marketing Award for Best Podcast/Audio Series. She can be reached at [email protected]