Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
Posts Tagged ‘AAMplify!’
What KPIs Should Business Developers be Measuring
1 min read | May 15, 2019
“If you are a 100% dedicated business developer, the most important thing you should be measuring...
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Get Your Geek On: AI Meets Accounting Marketing
3 min read | April 17, 2019
Since entering the accounting marketing profession, I’ve had my fair share of great moments. But some...
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Your Data is Talking. Are You Listening?
2 min read | March 12, 2019
Data is coming at us from all directions, but do we know the source and what...
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What Info Business Developers Need from their CRM System
4 min read | August 2, 2018
Many people view CRM as a reporting tool. It’s how your bosses keep track of what...
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How Marketing Helps with Employee Retention
3 min read | July 31, 2018
By: Laurie Holt, HHM CPAs Why would marketing play a role in employee engagement and...
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How to be a Future Ready Firm
1 min read | June 5, 2018
By Jessica James The accounting industry is constantly evolving, and leaders are being faced with...
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