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Sponsors are Important AAM Members

A Word from the President

By: Laura Snyder, Crowe

I read an article recently on nonprofithub.org about “The Five Things Corporate Sponsors Want from Nonprofits.” It got me thinking about how two of these five things relate to The Association for Accounting Marketing (AAM) and our affiliate members (a.k.a., sponsors): Brand Visibility and Recognition.

When was the last time you considered how much time, effort and money affiliate members invest into AAM? These organizations and their employees advertise in our publications, exhibit at our events, write articles for our journals, speak at our conferences, and like many of our executive members, roll-up their sleeves to volunteer on committees, task forces and as board members.

As a marketer, business developer or growth leader, you know why they do it (brand visibility) – they want you and your firm as a client.  As a member, I hope you appreciate what it means and take the time to thank them (recognition) for what they offer – access to their knowledge and insights and availability of service offerings and tools designed to make our jobs easier and more efficient.

On behalf of not only the leadership of AAM, but also all of its executive members, I want to say THANK YOU to our affiliate members for all they do, have done and I hope will continue to do for our association.

I’d be remiss if I didn’t say how much I appreciate all of our members, not just affiliates. One way AAM demonstrates member appreciation is by making sure our members voices are heard. The Member Growth Committee recently completed a satisfaction survey (thank you to everyone who participated). AAM is also in the process of working with affiliate member, Inavero, on a Net Promoter Score survey (please take a moment to complete this short 10 question survey if you haven’t already). The results of both surveys are being carefully reviewed and will be discussed at the Board’s Fall Strategic Planning meeting to ensure we fully understand what our members want from AAM and how we can work to best deliver on those wants and needs.

About Laura Snyder

Laura has more than 25 years of experience assisting companies with marketing communications and business development activities, including 15 years in accounting marketing at two industry leading firms specializing in the financial services sector. In her current position, she focuses on continuing professional education events for clients and prospects, integrated marketing communications programs, lead generation campaigns for top prospects, and client relationship development.

Active in the Association for Accounting Marketing (AAM), she currently serves as President on the Executive Committee of the Board of Directors and as a Board Member of the Atlanta chapter. Past AAM leadership positions include President-Elect, Vice President, a two-year term as Treasurer, two terms as Member-at-Large on the Board of Directors, three years as chair of the Conference committee, chair of the Marketing Achievement Awards committee, a term as Conference committee member and held board liaison positions to the Finance, Association Growth and Growth Strategies committees. She was named "Volunteer of the Year" for AAM in 2008 and has helped her firms earn 10 "Marketing Achievement Awards" in several categories.

Laura Snyder on LinkedIn

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