Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.

Marketing Budgets - CPA Firm Marketing

Budgeting for Success

By Rebecca Robson | January 4, 2017

If your firm is blessed with an ever-flowing supply of cash, then maybe you don’t need to worry too much about your marketing budget. For the other 90%, the challenge essentially boils down to a continuous tug of war between idealism and reality. When it comes to the approval process,…

Engagement Pricing - CPA Firm Marketing

Pricing an Engagement

By Marsha Leest | December 28, 2016

The synergy between partners, marketing and BD can be powerful. It is playing out in some unexpected ways as the roles of marketing and business development (BD) continue to evolve, particularly in firms that think in terms of long-range planning. In many of these firms, marketing and BD are included…

business development for accountants

Marketers: Be Aware and Unique

By Elieen Monesson | December 10, 2016

According to a survey of 7500 accounting clients conducted by CPA consultants L. Harris Partners, two out of five respondents do NOT find their accounting firm to be unique. After all of the time and effort invested in marketing, most firms are still not clearly presenting their unique selling proposition…