Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.

CPA Firm Business Development

Content: Currency in the Attention Economy

By Laura Sparks | April 5, 2017

Social networking experts share how to become a magnet for buyers Laura Sparks | Feb. 23, 2017   Buyers of accounting services are growing more demanding and becoming more price sensitive. How can your firm break through these defenses and build the kinds of relationships that lead to profitable engagements?…

business development for accountants

Always on Innovation

By Donna Erbs | March 30, 2017

Innovation is a marathon, not a sprint. And the minute the race is over, the most successful innovators start all over again. That is how agile firms manage to stay ahead of the competition. At Anders, we have been fortunate enough to turn innovation into awards and ongoing recognition that…

Accounting Firm Growth - CPA Firm marketing

Take the Shortcut to Growth

By Dennis MacGillivray | March 22, 2017

When you meet with the managing partner of a professional services firm, there are a few things you know for sure. First, that managing partner is accountable for growth; it’s one of the central responsibilities of the position. Second, he or she needs more people in the firm who are…

AAM Awards Season

Get Ready for AAM’s Awards Season

By Lauren Clemmer | March 21, 2017

From the Desk of the Executive Director It’s the AAM awards season. I am sure some of you, like me, watch the Grammys, for the incredible performances. And, even if you didn’t see it, how could you miss the snafu this year at the Academy Awards for Best Picture? While…

business development accountants

A Word from the President

By Kristen Lewis | March 21, 2017

Drawing AAM Motivation from March Madness Even though my March Madness brackets are routinely busted by this point in the tournament, I can’t turn off the coverage. I love watching the games through until the end to see amazing feats pulled off through outstanding teamwork. The way these athletes, coaches,…

Marketing Services to Client - CPA Firm Marketing

Innovative Accounting Firms Are Offering Marketing Services

By Elieen Monesson | March 14, 2017

It’s no secret that traditional accounting services are considered a commodity. Businesses can go to any reputable firm for an audit or tax return. The competition is fierce, forcing many firms to lower their fees to remain competitive or to present a discounted estimate fee for the first year of…

business development accountants

Using Analytics to Drive Content

By Anna Murphy | March 8, 2017

Analytics: Content Decisions & Drive Leads Like other firms, a large majority of our marketing energy and dollars are now spent on online, inbound tactics. For some more traditional marketers and business owners, the idea of such a digital world may seem overwhelming and scary. But for those willing to…

Responsive Marketing - CPA Firm Marketing

Two Responsive Marketing Strategies for Your Small Firm

By Charlise Hyatt | March 1, 2017

In my experience, one of the great things about being at a smaller firm is our ability to remain nimble and agile. Without a large ship to adjust, we can quickly turn the boat and adjust our course when something isn’t as effective as we had hoped. This is not…