Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.

Marketing Services to Client - CPA Firm Marketing

Innovative Accounting Firms Are Offering Marketing Services

By Elieen Monesson | March 14, 2017

It’s no secret that traditional accounting services are considered a commodity. Businesses can go to any reputable firm for an audit or tax return. The competition is fierce, forcing many firms to lower their fees to remain competitive or to present a discounted estimate fee for the first year of…

business development accountants

Using Analytics to Drive Content

By Anna Murphy | March 8, 2017

Analytics: Content Decisions & Drive Leads Like other firms, a large majority of our marketing energy and dollars are now spent on online, inbound tactics. For some more traditional marketers and business owners, the idea of such a digital world may seem overwhelming and scary. But for those willing to…

Responsive Marketing - CPA Firm Marketing

Two Responsive Marketing Strategies for Your Small Firm

By Charlise Hyatt | March 1, 2017

In my experience, one of the great things about being at a smaller firm is our ability to remain nimble and agile. Without a large ship to adjust, we can quickly turn the boat and adjust our course when something isn’t as effective as we had hoped. This is not…

DIY Brainstorming - business development accountants

DIY Brainstorming

By Chic Thompson | January 18, 2017

Think back to the last time you were stuck and needed to brainstorm solutions to a challenge. Were you sitting in a conference room with your colleagues eager to engage? Probably not. You were most likely staring at your computer, alone, with your arms crossed and teeth clenched. That’s not…

Marketing Budgets - CPA Firm Marketing

Budgeting for Success

By Rebecca Robson | January 4, 2017

If your firm is blessed with an ever-flowing supply of cash, then maybe you don’t need to worry too much about your marketing budget. For the other 90%, the challenge essentially boils down to a continuous tug of war between idealism and reality. When it comes to the approval process,…

Engagement Pricing - CPA Firm Marketing

Pricing an Engagement

By Marsha Leest | December 28, 2016

The synergy between partners, marketing and BD can be powerful. It is playing out in some unexpected ways as the roles of marketing and business development (BD) continue to evolve, particularly in firms that think in terms of long-range planning. In many of these firms, marketing and BD are included…

business development for accountants

Marketers: Be Aware and Unique

By Elieen Monesson | December 10, 2016

According to a survey of 7500 accounting clients conducted by CPA consultants L. Harris Partners, two out of five respondents do NOT find their accounting firm to be unique. After all of the time and effort invested in marketing, most firms are still not clearly presenting their unique selling proposition…