Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.
Pandemic Uncertainty: The 3 Keys High-Growth Firms Used to Navigate and Succeed in Unsure Times
Pandemic Uncertainty – What Set High-Growth Firms Apart? The September 2021 AAM Webinar featured a panel of speakers including Nadine Leighton, LexisNexis InterAction’s global marketing leader, Lee Frederiksen, managing partner of Hinge, and Suzanne Reed, CMO for the LBMC Family of Companies. The panel reviewed the findings of the Marketing…
Client Relationship Management: A New Paradigm
When the COVID-19 pandemic hit, most staff at accounting and advisory firms – and the staff of their clients – packed up and went home. For the firms, however, business didn’t stop or even slow down. In fact, clients needed more services and guidance from their advisors than ever. How…
Client Opportunity Plans – How They Can Help Move New Opportunities Forward
When it comes to firm growth, you shouldn’t discount opportunities you can find in your own client list. If you don’t have a system for identifying them, there’s no better time to start. For our AAM High! Webinar, we sat down with Becca Johns, Director of Practice Growth with Rea…
Tips for Incorporating Video Into Your Marketing Strategy
Every issue we share articles with AAM readers that explore our monthly topic. This month’s articles relate to video. Many marketers can feel overwhelmed when they think about incorporating video into their marketing strategy. These articles take the movie magic out of video production and address your biggest concerns when…
Website Revisions – The Core Areas That Make a Difference
Where can you make an impact with website revisions? When visitors land on your website, is there something they can see that sets you apart from other firms they may be considering? Or, could you swap out your logo for someone else’s, and it wouldn’t make a difference? We covered…
Mix Up Your Business Development with Video
The business development (BD) process has changed for many companies the past year and a half. Just think, it was not that long ago (although it seems like years) that business developers used to go to conferences and trade shows; visit with prospects and customers, even touring their facilities and…
The Art of the Video Interview for Accounting Marketers
As marketers for accounting firms, I don’t have to tell you that we wear many hats. You live it every day. We’re strategists, writers, promoters, graphic designers, business developers, social media managers … the list goes on and on. And now we’re video producers, too? I say yes, absolutely! I’ve…
6 Keys to Getting Started with Video Content Marketing
In 1889, when Thomas Edison and George Eastman created the film for the Kinetograph, the forerunner to the movie camera, little did they know the impact video would have on world culture and business. Motion picture pioneers Walt Disney, Warner Brothers, and MGM Studios quickly capitalized on the medium of…