Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.

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Why Marketers Should be a Part of DEI Strategy

By Sarah Phelan | March 18, 2021

Over the past year, DEI (otherwise known as Diversity, Equity and Inclusion) has become a hot topic, including in the accounting industry. According to Glassdoor, DEI-related job openings have risen by over 50 percent in 2020. Whether it comes up on a RFP for a potential client or in recruiting…

Grow Revenue Using LinkedIn

7 Steps to Grow Your Revenue Using LinkedIn

By Mark McIntosh | March 17, 2021

In this age of information overload and overcrowded inboxes, how many touches does it take for your prospect to agree to a meeting? Wouldn’t you love to stand out from the crowd, stay top of mind, and get that phone call when they are ready to hire your firm? LinkedIn…

Optimizing Google Ad Campaign

Tips and Tricks For Starting (and Optimizing) a Google Ad Campaign

By Emily Taibl | March 17, 2021

So you are ready to leap into the world of Google Ads? It can certainly be an exciting and yet overwhelming endeavor. For this Beginner’s Guide article, I have outlined some tips and tricks for creating and optimizing a Google Ad campaign. Step One: Lay the Groundwork Start with conversations.…

Digital Ad Strategies

Switching it Up: Digital Ad Strategies in a COVID World

By Rachael McGrew | March 17, 2021

Emily Taibl: Hi, everyone. Welcome to AAM Minute. It’s our first seasoned marketer video edition for our March 2021 Digital Ad Strategies edition. And I am here with two Rachaels, actually I’m Emily Taibl, Chair of the Minute. I work at Sweeney Conrad in Seattle, and I’m here with two…

Q&A With Cheryl Foster on DEI Initiatives Headshot

Q&A With Cheryl Foster on DEI Initiatives

By Mary Yanocha | March 16, 2021

Cheryl Foster, director of practice growth for St. Louis-based Brown Smith Wallace, leads the firm’s integrated marketing and business development function, in addition to being an active committee member of the firm’s Diversity and Inclusion (D&I) program. She also serves as co-chair of the Association for Accounting Marketing’s recently formed…

Illustration of People Using Email Signatures to Amplify Branding

Using Email Signatures to Amplify Branding

By Geoff Jones | March 9, 2021

By using email signatures to amplify branding, accounting firms can extend social media reach, build trust and maximize marketing efforts. This low-cost solution can help highlight service offerings and maximize marketing campaigns and promotions. However, ensuring everyone in an organization has the same email signature can be frustrating. Using Email…

Remote Workplace Transition | Partner POV with Jim Bourke Growth Strategies Magazine Image

Remote Workplace Transition | Partner POV with Jim Bourke

By Mathew Conlin, CF APMP | March 4, 2021

Jim Bourke, a partner with more than 30 years of industry experience, is repeatedly named one of Accounting Today’s 100 Most Influential People and was one of the first CPAs in the nation to receive the AICPA’s Certified Information Technology Professional (CITP) credential. He is a past chair of the…

Photo of accounting marketers completing remote work on tablets

How Remote Work is Different for Accounting Marketers

By Richard Shippee | February 23, 2021

As employees across the globe were sent home to work remotely, people had to figure out what that looked like. Accounting marketers were no exception and have embraced remote work. It took time to figure out new routines and how to interact with team members. Some found themselves working around…