Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.

Speakers of Interest

Speakers of Interest

By Rachael McGrew | May 24, 2022

The 2022 AAM Summit was host to a long lineup of fantastic speakers with topics ranging from marketing with purpose to Valuegraphics to having crucial conversations. Here are some of the top speakers worth following for news and insights. Bobby Jones, Author of “Good is the New Cool” Bobby Jones,…

CPA Firm Marketer Using Laptop

The Different Hats CPA Firm Marketers are Wearing in 2022

By Charlie Beeler | May 24, 2022

As marketing professionals, we’re no strangers to needing to be adaptable with both our roles and skillsets. Whether it’s writing for your firm’s blog, coordinating an event, or managing social media accounts—in today’s business landscape, CPA firm marketers are often required to serve as a jack of all trades.  …

Business Developers in Firm Growth

Business Developers Positioned for Larger Role in Firm Growth

By Ed Warren | May 24, 2022

Being at the Association for Accounting Marketing (AAM) 2022 Summit was invigorating on many levels. Outside of it being the first in-person conference in over two years, there were a number of key takeaways for those in business development (BD) roles. Here’s a look at some of them. The Business…

First-Timer’s Guide to Summit

First-Timer’s Guide to Summit

By Kayla Juba | May 19, 2022

From May 2 through May 4, 2022, I had the privilege of attending the AAM Summit for the first time. This year’s Summit was held at the exquisite Omni Hotel in Louisville, Kentucky, just days before the start of the Kentucky Derby. I started in my firm’s marketing department over…

marketing with purpose

Marketing with Purpose

By Susan Ross Wells | May 18, 2022

As a member of AAM and attendee of AAM Summit several times, I can personally attest that there’s nothing more invigorating than sitting down for that opening session. We’ve all traveled from across the country to come together and set aside our day-to-day marketing efforts to think “big picture” with…

AAM Summit Takeaways

AAM Minute Hot Topic: Summit Takeaways

By Rachael McGrew | May 18, 2022

At the beginning of May, 300+ accounting marketers gathered in Louisville for three jam-packed days of learning, networking, and—let’s be honest—group therapy! Here are some of the attendees’ best takeaways. Janet Berry-Johnson, Freelance Content Writer at JBJ Media I learned a lot from Apoorv Dwivedi’s session on taking an AI-based…

Present Data to Leadership They Care About - Image of stacked graphs in a report

How to Present Data to Leadership That They Actually Care About

By Sammi Dittloff | May 17, 2022

Time is a commodity, and when it comes to your firm’s leadership, it’s even more precious. As an accounting marketer, you don’t often get enough time to present data to firm leadership. Keeping the attention of people who have a lot on their plate can be difficult. The last thing…

Rhonda Clark AAM

Q&A with AAM Executive Director Rhonda Clark

By Heather Kunz | May 12, 2022

Rhonda Clark became the Association for Accounting Marketing’s (AAM) executive director on January 1, 2022. She had served as AAM’s association manager since 2018 as part of AMR Management Services, AAM’s association management company. Clark and her team have been managing AAM’s day-to-day operations since the previous executive director, Lauren…