Innovation Driving Success - CPA Firm Marketing

Be an Influencer

From the Desk of the Executive Director

By: Lauren Clemmer

Are you an influencer? Are you and your firm taking advantage of the access that social media can provide?

With the help of the AAM social media committee, we have raised our game and increased our reach.  Today we are consistently posting information on all our social media channels – LinkedIn, Facebook, Twitter and Instagram.  We are using these channels to get the word out about AAM’s programs and people. We are seeing engagement as a result.

In a recent blog post, AAM social media committee member Becky Livingston shared her insights on what it takes to be a Social Media Influencer.  By sharing your firm’s social media posts on your personal social media, the author suggests you can “increase your personal brand, as well as your company’s brand”.

Livingston shares the following five tips in her post to help set you up as an influencer and gives examples as well:

  1. Follow your firm on your platform of choice.  This helps both you and your firm.
  2. Create a sharing schedule and choose posts that are most relevant to your audience.
  3. Leverage a social scheduling tool to help you plan.
  4. Add people to your network to get more exposure.
  5. Be available to comment, thank and share.

You can help AAM increase its reach by following us on your platform of choice and sharing our posts with the added benefit of increasing your social media influence.

You Can Influence AAM

AAM is busy planning for the coming year and you can have an impact on what we do!

By responding to the short member survey email you recently received, you can tell us where we should be spending our time and what we need to change. This information will be discussed and acted upon in the Board planning meeting in October.

Influence Your Firm to Adopt New Ideas

By increasing your own knowledge, skills and abilities, you can advocate for the best ideas to grow your firm. Here are some opportunities for you to learn new marketing and sales strategies and how they apply to our industry:

  • The inaugural Business Developer Bootcamp will take place Oct.26-27 in Nashville. AAM is offering this event in conjunction with the Rainmaker Companies. If you are a business developer or have one at your firm, this event should not be missed.
  • If you are a senior marketer or business development executive, attend Winning is Everything for a deeper dive into pressing topics. The conference takes place Dec. 13-15 at The Venetian in Las Vegas. Early bird pricing gives AAM members $300 off and includes free preconference sessions. Thanks to Inavero for sponsoring the ever popular luncheon.
  • Planning for the AAM Summit, which will take place May 12-14 in Portland, Oregon, is underway. Be sure to save the date and budget for 2018. THINK FRESH!

Don’t forget to VOTE for our bylaws with our new membership model.  Details on the new model will be coming soon.

About Lauren Clemmer

Lauren Clemmer is the Executive Director for the Association for Accounting Marketing. Prior to becoming the director, Lauren was an active member, participating in the Membership Satisfaction committee and then as co-chair of Virtual Education which includes AAM High Webinars and Virtual Campfires. In her role as executive director, Lauren works with the with the board president, the executive committee and the board of directors to drive AAM’s vision and strategic plan. Her responsibilities include the general administration of all AAM business, managing vendor and partner relationships, enhancing member engagement and loyalty, and serving as the voice of membership.

Lauren gives back to her community as a member of the Women’s Board for the Boy and Girls Clubs of Cleveland.

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