Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.
Posts by Sammi Dittloff
Accounting Content Marketing: Takeaways From Joe Pulizzi’s Keynote from AAM Summit 2021
5 min read | July 21, 2021
Think about all of the accounting content marketing you do in a day, a week, or...
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Marketing Budget Benchmarks for 2021: What We Learned from the Hinge Survey
7 min read | July 15, 2021
Every year, AAM partners with Hinge to conduct the Marketing Budget Benchmark study, and Hinge presents...
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Types of User Intent – How to Craft Engaging Content Based on Intent
5 min read | April 1, 2021
When planning your content topics, keep user intent in mind What are some of the topics...
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Pillar Content: How to employ a Hub and Spoke Content Strategy at Your Firm
4 min read | November 12, 2020
What does your content strategy look like right now? Do you have a content calendar that...
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Emerge 2020 Summary: A Collaborative Approach to Marketing
3 min read | September 30, 2020
One of the most important takeaways from Ronelle Seller’s presentation during Emerge 2020, “A Collaborative Approach...
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Offering a Marketing Package or Value Added Services to Your Clients – Expanding Your Role to Provide Marketing Services
4 min read | September 1, 2020
Is it time to offer marketing packages to your clients? We've all been there. We visit...
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