Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
Posts by Jennifer Cantero
Webinar Checklist
5 min read | January 14, 2021
Many of us held webinars before the pandemic hit. However, with the cancellation of live events...
Read MoreThe Marketer’s Survival — Your Strategy for Going Forward
3 min read | April 8, 2020
We have all been in crisis mode over the last few weeks. Dealing with working remotely,...
Read MoreB Corps — The New 21st Century Economy
6 min read | June 21, 2019
In the 21st century, we are on the verge of a great shift — from Capitalism...
Read MoreBlockchain and Accounting – The Basics
5 min read | June 12, 2019
Blockchain and accounting - what do we need to know now? Blockchain is going to be...
Read MoreCelebrating a Life
8 min read | February 20, 2019
On Monday, October 8th, my managing partner and I received a frantic text that would change...
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