Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.
Posts by Jenn Gouveia
Buyer Personas for Beginners
2 min read | April 14, 2021
Target Market vs. Buyer Persona As a marketer, you are probably familiar with the concept of...
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3 Fresh Communication Strategies for the Digital Age
4 min read | October 26, 2020
The COVID-19 pandemic has pushed fast-forward on the speed and frequency in which we digitally communicate....
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Taking on More During a Crisis
4 min read | June 15, 2020
The responsibilities of a marketer often vary based on the size of your organization as well...
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