Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
Posts by Jean Marie Caragher
Advanced Pricing: Another Step in Moving from CPA Technician to Business Advisor
4 min read | August 27, 2020
Technology is changing how accountants do business, and progressive firms are changing how they charge for...
Read MoreHow Marketers Can Take a Lead Role in New Service Development
6 min read | August 11, 2020
Melody Marketer was invited on a Zoom call with her firm’s Director of Advisory Services, Dave....
Read MoreHow to Focus Your Marketing and Business Development Through Market Segmentation and Personalization
5 min read | July 17, 2020
A market segmentation and personalization strategy organizes your client base into smaller, more manageable groups. Your...
Read MoreWhat We Can Learn from the 2008 Economic Crisis
6 min read | May 20, 2020
The 2008 financial crisis was – at that time – the worst economic disaster since the...
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