Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
Posts by Irma Zaldivar
How COVID is Changing the Way We Communicate
5 min read | October 26, 2020
When COVID-19 became a pandemic, the way we communicate changed overnight. We had to alter the...
Read MoreConsulting and Advisory Services: The Next Generation
4 min read | August 14, 2019
Business owners are savvier than ever before. They are not going to hire anybody who claims...
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