Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.
Posts by Heather Kunz
Q&A with AAM Executive Director Rhonda Clark
4 min read | May 12, 2022
Rhonda Clark became the Association for Accounting Marketing’s (AAM) executive director on January 1, 2022. She...
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MarTech Playing More Strategic Role in Firm Growth
2 min read | November 9, 2021
Accounting and advisory firm marketers need technology to do and tell them more than ever before....
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Does Client Experience Impact Buying Decisions?
2 min read | May 24, 2021
Is client experience a deciding factor for prospective clients as they consider engaging a new accounting...
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Partner POV with Eric Majchrzak on Being the CEO of an Accounting Firm
2 min read | May 11, 2021
Eric Majchrzak is a shareholder and chief strategy officer of BeachFleischman in southern Arizona. In December...
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Retain Clients with an Improved Client Onboarding Experience
3 min read | May 10, 2021
Traditionally, accounting and advisory firms have approached onboarding new clients by getting the least amount of...
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Growth Strategies Partner POV with Heidi LaMarca
2 min read | October 27, 2020
Growth Strategies co-chair Heather Kunz spoke with Heidi LaMarca, CPA, Managing Partner of Windham Brannon in...
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