Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.
Posts by Emily Taibl
5 Tips for Communicating Across Generations
6 min read | January 20, 2022
As marketers, we handcraft our messages. We need to know our audience, their pain points, their...
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Tips for Creating a Solid Prospect List
5 min read | August 18, 2021
Bringing in new business. It’s a huge, and often mystical, part of an accounting marketer’s job....
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6 Starter Steps to Cross-Selling (or Cross-Servicing) Your Clients
5 min read | June 16, 2021
When you are starting out in the accounting marketing profession, figuring out ways to drive new...
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Tips and Tricks For Starting (and Optimizing) a Google Ad Campaign
6 min read | March 17, 2021
So you are ready to leap into the world of Google Ads? It can certainly be...
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Getting the Message Out: A Marketers Role in External Communications
4 min read | April 8, 2020
In the midst of the COVID-19 pandemic, news is changing faster than we can move from...
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Staying Engaged! The Accounting Marketer’s Role in Internal Communications During the COVID-19 Outbreak
4 min read |
For many marketers, we are not only tasked with communicating to our clients and our community,...
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