Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.
Posts by Elieen Monesson
2022 Marketing Trends for Accounting Firms | Insights from Growth Outlook Survey
4 min read | April 14, 2022
Has the pandemic had a lasting effect on operational, business development and marketing strategies or tactics...
Read More
Firms Expect Growth in 2021 Despite the Pandemic
1 min read | May 4, 2021
Many believe the investments they made in content marketing will continue to pay off, according to...
Read More
What Prospects Really Want from Accounting Firms
2 min read | February 16, 2021
Due to the COVID-19 pandemic and rapidly changing regulations, traditional approaches to connecting with prospective clients...
Read More
Growth Outlook Stable but Marketing Budgets Rearranged
2 min read | November 3, 2020
While many businesses continue to struggle to adapt to the challenges presented by COVID-19, small and...
Read More
Content Marketing Key for High-Growth Accounting Firms
2 min read | August 25, 2020
Digital and content marketing are some of the most efficient ways for accounting firms to showcase...
Read More
Mentoring Your Way to a More Inclusive Workplace
2 min read | April 14, 2020
Like many industries, the accounting profession reflects the longstanding American legacy of the “old boy network.”...
Read More