Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.
Posts by Elieen Monesson
What Prospects Really Want from Accounting Firms
2 min read | February 16, 2021
Due to the COVID-19 pandemic and rapidly changing regulations, traditional approaches to connecting with prospective clients...
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Growth Outlook Stable but Marketing Budgets Rearranged
2 min read | November 3, 2020
While many businesses continue to struggle to adapt to the challenges presented by COVID-19, small and...
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Content Marketing Key for High-Growth Accounting Firms
2 min read | August 25, 2020
Digital and content marketing are some of the most efficient ways for accounting firms to showcase...
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Mentoring Your Way to a More Inclusive Workplace
2 min read | April 14, 2020
Like many industries, the accounting profession reflects the longstanding American legacy of the “old boy network.”...
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How Marketers Promote Professional Development
2 min read | March 17, 2020
Recruiting and retaining the right mix of talent continues to be a challenge for most accounting...
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Opportunities to Work Remotely Embraced by Accounting
2 min read | January 8, 2020
The trend of working remotely has gained popularity over the years and is now a generally...
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