Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.

Posts by Elieen Monesson

AAM & AICPA Partnership

Innovative Strategic Partnerships Deepen Industry Specialization

1 min read | January 23, 2019

Becca Robson, Ink Craft Content Creations and Laura Sparks, Creative Sparks, LLC Industry specialization has...

CPA Firm Business Development

Do You Need to Prepare for the European Union’s General Data Protection Regulation (GDPR)?

1 min read | April 26, 2018

Companies in the European Union (EU) have been preparing for the General Data Protection Regulation (GDPR)...

Innovating Success - CPA Growth Goals

Use Technology as a Key Point of Differentiation

1 min read | August 16, 2017

In today’s competitive market, accounting firms need innovative ways to create a market-dominating position. If successful,...

Marketing Services to Client - CPA Firm Marketing

Innovative Accounting Firms Are Offering Marketing Services

1 min read | March 14, 2017

It’s no secret that traditional accounting services are considered a commodity. Businesses can go to any...

business development for accountants

Marketers: Be Aware and Unique

1 min read | December 10, 2016

According to a survey of 7500 accounting clients conducted by CPA consultants L. Harris Partners, two...