Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
Posts by Dawn Wagenaar
The ABCs of KPIs for CEOs
2 min read | April 7, 2020
“Identifying the business objective and how can marketing help is the first place a marketer should...
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Marketing’s Role in M&A: Prep, Roll-out and Vigilance
5 min read | July 31, 2019
Change is hard. With so much riding on a successful merger or acquisition for an accounting...
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Manage the Message: Supporting the Shift to Consulting
4 min read | July 24, 2019
At this moment, clients will use technology if it’s easy and less expensive than a service...
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Five Ways Accounting Marketers Can Support Their Firm’s M&A Strategy
2 min read | May 17, 2019
Mergers and acquisitions are an imperative part of most firm’s growth strategies. In fact, when attendees...
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Webinar Recap: Growing Your Firm Through a Niche Market Strategy
2 min read | May 30, 2018
By Dawn Wagenaar, Ingenuity Marketing Group On our most recent AAM High! webinar, Bill Penczak...
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Webinar Recap: Building SEO Success with Few Resources
3 min read | May 15, 2018
Building a successful search engine optimization (SEO) strategy can be difficult for marketing professionals who wear...
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