Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.
Posts by Christina Camara
Niche Marketing Requires Mastery, Empathy, Authenticity and a Long-Term Commitment
4 min read | June 24, 2021
If you want to excel in niche marketing, listen up. Three notable accounting marketers stand united...
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What Does it Take to be the “Best of the Best” Accounting Firms?
4 min read | February 11, 2021
Every accounting firm has its own formula for getting ahead but reaching the very pinnacle of...
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SVA Offers Pointers on Highlighting Client Successes Through Video
3 min read | September 17, 2020
Accounting firms can’t be successful unless their client businesses have success, and no one can tell...
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Accounting Firm Culture Assessment Reveals Blind Spots
3 min read | September 3, 2020
After asking nearly 2,000 accounting firm employees to describe the culture at their workplaces, a few...
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Finding Opportunities in a Crisis: A Conversation with Two CMOs
3 min read | July 21, 2020
The global COVID-19 tragedy has created a unanimous response from accounting firms: help client businesses –...
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Writing with Authenticity for Marketing Success
2 min read | February 20, 2020
Many CPA firm marketers find writing intimidating, but Dana Bottorff has some ideas on lowering the...
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