Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
Posts by Christina Camara
Building a Marketing Team: Know Your Culture, Brand Leader Says
4 min read | May 24, 2019
Jen Hertzig, brand leader for top 100 firm K·Coe Isom, has learned time and again about...
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Panelists Weigh In: What’s Hot, What’s Not In Accounting Marketing
3 min read | March 6, 2019
By: Christina Camara Being a traditionalist just doesn’t work anymore. The accounting profession is changing too...
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State of the Profession and Disrupters for the Future
1 min read | January 9, 2019
Christina Camara, INSIDE Public Accounting Consider starting an accounting practice from scratch. Would you use...
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Authenticity, Superior Service, Collaboration Appeal to Next Generation of Buyers
2 min read | December 12, 2018
By: Christina Camara When Millennials take over their family’s businesses, they won’t feel compelled to use...
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Brand Stewardship: Cultivating the Conditions For Clients to Tell Your Story
4 min read | October 31, 2018
Accounting buyers are changing, so marketing tools must change too. So said Kat Kocurek, VP of...
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Consultant Advises Marketers to Focus on Relationships, Not ‘Packaging’
3 min read | October 24, 2018
By: Christina Camara / INSIDE Public Accounting With accounting firm growth hovering around 5-6%, consultant...
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