Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.
Posts by Christina Camara
Get a How-To on Starting or Maintaining Your Firm’s DEI Initiatives with AAM’s New Toolkit
3 min read | March 9, 2022
Accounting firms broadly support the need for a more diverse, equitable and inclusive workforce, but making...
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Business Development Through the Client Experience Lens
6 min read | February 3, 2022
What strategies and tactics do you apply to business development? In any business process, it's easy...
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Website Revisions – The Core Areas That Make a Difference
6 min read | September 21, 2021
Where can you make an impact with website revisions? When visitors land on your website, is...
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Niche Marketing Requires Mastery, Empathy, Authenticity and a Long-Term Commitment
4 min read | June 24, 2021
If you want to excel in niche marketing, listen up. Three notable accounting marketers stand united...
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What Does it Take to be the “Best of the Best” Accounting Firms?
4 min read | February 11, 2021
Every accounting firm has its own formula for getting ahead but reaching the very pinnacle of...
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SVA Offers Pointers on Highlighting Client Successes Through Video
3 min read | September 17, 2020
Accounting firms can’t be successful unless their client businesses have success, and no one can tell...
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