Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.
Posts by Christian Moises
What is your most successful client experience (CX) strategy?
1 min read | June 22, 2021
Has your firm developed a client feedback program? Fundamentally, client experience (CX) programs help build a...
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Navigating DEI Conversations: Communication, Acknowledgement and Listening Goes a Long Way
4 min read | September 24, 2020
Whether you already have a seat at the table or are working to find one, marketing,...
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Creating a Crisis Communication Strategy
3 min read | September 22, 2020
At the 2020 Emerge conference, Christian Moises presented on "Creating an Adaptable Crisis Communication Process." Below...
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Firms Look Holistically at Diversity, Equity and Inclusion
4 min read | August 6, 2020
While women make up nearly half of all professional staff in accounting/finance functions of CPA firms...
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How has COVID-19 Changed You as an Accounting Marketer?
5 min read | June 30, 2020
Given the COVID-19 pandemic and the adaptation and evolution required to continue serving our firms and...
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How Do You Candidly and Compassionately Communicate Fee Increases/Extra Billings After a Crisis?
4 min read | June 25, 2020
Given the COVID-19 pandemic and the adaptation and evolution required to continue serving our firms and...
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