Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
Posts by Christian Moises
Navigating DEI Conversations: Communication, Acknowledgement and Listening Goes a Long Way
4 min read | September 24, 2020
Whether you already have a seat at the table or are working to find one, marketing,...
Read MoreCreating a Crisis Communication Strategy
3 min read | September 22, 2020
At the 2020 Emerge conference, Christian Moises presented on "Creating an Adaptable Crisis Communication Process." Below...
Read MoreFirms Look Holistically at Diversity, Equity and Inclusion
4 min read | August 6, 2020
While women make up nearly half of all professional staff in accounting/finance functions of CPA firms...
Read MoreHow has COVID-19 Changed You as an Accounting Marketer?
5 min read | June 30, 2020
Given the COVID-19 pandemic and the adaptation and evolution required to continue serving our firms and...
Read MoreHow Do You Candidly and Compassionately Communicate Fee Increases/Extra Billings After a Crisis?
4 min read | June 25, 2020
Given the COVID-19 pandemic and the adaptation and evolution required to continue serving our firms and...
Read More.cpa Domain Extension Coming September 1
5 min read | June 18, 2020
Update: Since we initially reported this story, the AICPA and CPA.com website regarding the new domain...
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