Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.

Posts by Becca Davis

CPA Business Development

4 Key Steps to Develop a Sales Culture

4 min read | June 28, 2019

The accounting industry is changing, with a higher importance and greater sense of urgency being placed...

Marketing Planning

2019 Marketing Trends: What’s Hot Outside of the Accounting Industry

3 min read | February 6, 2019

Becca Davis, Rea & Associates I’ve been nestled inside the cozy little bubble of accounting marketing...

business development accountants

Find Your Strengths

3 min read | May 2, 2018

By: Becca Davis AAM president Laura Snyder recently wrote about playing to your strengths, and...

CPA Firm Business Development

Improve Communications to Drive Growth

3 min read | October 18, 2017

By Becca Davis | director of practice growth | Rea & Associates, Inc. | [email protected] |...