Welcome to CPA Growth Trends! This all-new AAM blog is a destination where you can find strategies, tools and knowledge focused on growing CPA firms. Adding a new platform for engagement is quite the undertaking, and AAM’s knowledge footprint grows whenever we do. We are proud to bring this blog online for members and friends of the association.
CPA Growth Trends aims to offer readers a varied menu of content addressing the issues faced by AAM members. Featured thought leadership from the disciplines of marketing, communications, business development and sales, martech, and practice management will provide you with ideas and practical tips to support career development and firm growth plans. CPA Growth Trends will also be a jumping off point for AAM association news, volunteer opportunities, and other programming notes of interest to readers.
The blog format is exciting as it gives readers a direct way to engage with the content and share their perspectives on the topic, enriching the experience even further for readers. I encourage you to make the blog a regular resource and another values facet of your AAM experience.
It took a lot of work to build the resource, strategize on a content plan, and implement the vision.
First, we could not have done it without the guidance and support of Skoda Minotti Strategic Marketing. Their vision and partnership made this project possible, and we thank them for the wonderful work they did to make this blog a reality. AAM is an organization of volunteers, and the team here has done an amazing job. I’d like to thank the wonderful Blog Task Force members (Nicole Sterling, Jen Lemanski, Lauren Clemmer, Courtney Kiss, Katie Tolin and Leia Marino) who have developed this platform with an eye toward providing a valuable resource to our community.
With ENGAGE on the horizon, and so many exciting developments to share as AAM implements its own growth plan, this is the perfect time to begin this journey. We could not be more excited to launch this new content channel, and we hope that you’ll enjoy this additional resource from AAM.
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About Kristen Lewis
Kristen Lewis is the President of the Association for Accounting Marketing (AAM) and the Director of Marketing for the Philadelphia office of EisnerAmper LLP.
Kristen has been an active volunteer for AAM since 2004, serving on various committees and task forces over the years, as well as a member of the Board of Directors. As AAM’s current President, Kristen has been heavily involved over the past two years in the planning and implementation of the organization’s Vision 2020 strategic plan. In 2009, AAM honored Kristen as Volunteer of the Year at the organization's Annual Summit. She serves her local community as an employee campaign chair for the United Way of Southeastern PA. Kristen also serves on the Marketing Committee for the annual PACT Capital Conference.