Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
Archive for September 2020
Emerge 2020 Summary: A Collaborative Approach to Marketing
3 min read | September 30, 2020
One of the most important takeaways from Ronelle Seller’s presentation during Emerge 2020, “A Collaborative Approach...
Read MoreCompensation Structures for Business Development Executives
2 min read | September 24, 2020
Setting the Scene The compensation structures for the Business Development Executive (BDE) in an accounting firm...
Read MoreNavigating DEI Conversations: Communication, Acknowledgement and Listening Goes a Long Way
4 min read |
Whether you already have a seat at the table or are working to find one, marketing,...
Read MoreLeadership’s Role in Business Development
8 min read |
COVID-19 has not only interrupted the business environment and deadlines, but also the approach most firms...
Read MoreWhat Should be in Your Business Development Toolkit?
3 min read |
The world for marketers is rarely seen in black and white. Sometimes we are asked to...
Read MoreCreating a Crisis Communication Strategy
3 min read | September 22, 2020
At the 2020 Emerge conference, Christian Moises presented on "Creating an Adaptable Crisis Communication Process." Below...
Read More