Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
Archive for August 2020
Advanced Pricing: Another Step in Moving from CPA Technician to Business Advisor
4 min read | August 27, 2020
Technology is changing how accountants do business, and progressive firms are changing how they charge for...
Read MoreContent Marketing Key for High-Growth Accounting Firms
2 min read | August 25, 2020
Digital and content marketing are some of the most efficient ways for accounting firms to showcase...
Read MoreWork Smarter, Not Harder as an Accounting Marketer
3 min read | August 20, 2020
As an Accounting Marketer, I'm often wearing many hats and keeping track of many initiatives at...
Read MoreMarketing’s Vital Role in M&A
3 min read | August 18, 2020
The role of culture is central to a successful merger. Leaders from firms large and small...
Read MoreRetain Employees and Clients During Transitions
3 min read | August 13, 2020
While generally positive for businesses owners, mergers and acquisitions often result in mixed emotions among the...
Read MoreHow Marketers Can Take a Lead Role in New Service Development
6 min read | August 11, 2020
Melody Marketer was invited on a Zoom call with her firm’s Director of Advisory Services, Dave....
Read More