Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.
Archive for April 2020
Transitioning to Business Development: How Does Culture Play a Role?
7 min read | April 28, 2020
Are you a marketing professional who has been tasked with overseeing business development? Well, that happened...
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Make Your Pipeline Part of Your Accountability Process
8 min read |
Business development today looks different than it did just two months ago. The way you meet...
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Harness the POWER of Holding Your Partners Accountable
7 min read |
Lisa Tierney, an executive life coach to the accounting profession and President of TIERNEY Coaching &...
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Be Mindful of Inclusive Efforts in External Marketing of your CPA Firm
2 min read | April 16, 2020
The trend of diversity and inclusion marketing in CPA firms It is now common for marketing...
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Mentoring Your Way to a More Inclusive Workplace
2 min read | April 14, 2020
Like many industries, the accounting profession reflects the longstanding American legacy of the “old boy network.”...
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The Marketer’s Survival — Your Strategy for Going Forward
3 min read | April 8, 2020
We have all been in crisis mode over the last few weeks. Dealing with working remotely,...
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