Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
Archive for February 2020
How to Keep Your Staff Engaged With Marketing During Tax Season
5 min read | February 27, 2020
Tax season for many accounting marketers is akin to winter for the squirrels. You gathered up...
Read MoreMarketers at the Partnership Level? 4 Marketers Share How They Moved to the Next Level
2 min read | February 25, 2020
As CPA firms increasingly shift their focus to advisory services, the leadership teams that will usher...
Read MoreWriting with Authenticity for Marketing Success
2 min read | February 20, 2020
Many CPA firm marketers find writing intimidating, but Dana Bottorff has some ideas on lowering the...
Read MoreSet Your Firm Up for CRM Success
8 min read | February 18, 2020
After years of trying to get your firm’s partners on the same page with business development,...
Read MoreOvercoming Common Business Development CRM Issues and Challenges
5 min read | February 13, 2020
We are closing in on the end of another year, and it is always a good...
Read MoreCustomer Relationship Management: What Does That Even Mean?
5 min read | February 11, 2020
CRM. Do those three little letters stress you out? Customer Relationship Management means different things to...
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