Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
Archive for May 2019
Leveraging Firm Growth with The Accounting Buyer Journey
2 min read | May 31, 2019
ClearlyRated’s latest accounting buyer research reveals an unsurprising truth about the journey of purchasing services in...
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Automation’s a Good Thing. Here’s Why.
3 min read | May 29, 2019
With technology continuing to advance at an exponential rate, it’s more important than ever for CPAs...
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So You’re Thinking About Starting A Blog At Your Firm?
7 min read | May 28, 2019
What's great about blogging is that, if used strategically, it can allow you to generate additional...
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Building a Marketing Team: Know Your Culture, Brand Leader Says
4 min read | May 24, 2019
Jen Hertzig, brand leader for top 100 firm K·Coe Isom, has learned time and again about...
Read More How Accounting Marketers Can Leverage AI and ML
3 min read | May 22, 2019
Even though artificial intelligence (AI) in its purest sense has been around since the 1950’s, machine...
Read More Five Ways Accounting Marketers Can Support Their Firm’s M&A Strategy
2 min read | May 17, 2019
Mergers and acquisitions are an imperative part of most firm’s growth strategies. In fact, when attendees...
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