Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
Archive for May 2019
How Accounting Marketers Can Leverage AI and ML
3 min read | May 22, 2019
Even though artificial intelligence (AI) in its purest sense has been around since the 1950’s, machine...
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Five Ways Accounting Marketers Can Support Their Firm’s M&A Strategy
2 min read | May 17, 2019
Mergers and acquisitions are an imperative part of most firm’s growth strategies. In fact, when attendees...
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What KPIs Should Business Developers be Measuring
1 min read | May 15, 2019
“If you are a 100% dedicated business developer, the most important thing you should be measuring...
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The Role for AI in Business Development – Maximum Knowledge for Maximum Effect
4 min read | May 8, 2019
As technology continues to evolve at light speed, many of us are constantly impressed at the...
Read More Resilient like an Improviser: Working through the setbacks you never saw coming
3 min read | May 7, 2019
I’m an improviser. Once a week for or the last 20 years, I’ve gotten up on...
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Your AI Ally: The New Road to Relationship Selling
4 min read | May 1, 2019
This might hurt a little. Artificial intelligence is evolving to serve up new potential clients faster...
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