Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.

Archive for January 2019

Marketing Budgets - CPA Firm Marketing

Planning Your Budget

3 min read | January 30, 2019

AAM Minute: Best Practices By Jaimi Koechel, Henry+Horne Planning the annual marketing budget can be...

AAM & AICPA Partnership

Innovative Strategic Partnerships Deepen Industry Specialization

1 min read | January 23, 2019

Becca Robson, Ink Craft Content Creations and Laura Sparks, Creative Sparks, LLC Industry specialization has...

Accounting Firm Innovation

The Surprising Findings of the 2018 Career and Compensation Survey

1 min read | January 16, 2019

Eileen Monesson, PRCounts, llc I started my career in accounting marketing in 1999. Although I expected...

Accounting Firm Marketing

State of the Profession and Disrupters for the Future

1 min read | January 9, 2019

Christina Camara, INSIDE Public Accounting Consider starting an accounting practice from scratch. Would you use...

CPA Firm Marketing

Three Trends That Will Change Your Marketing Strategy

1 min read | January 3, 2019

Kalev Peekna, One North Prognostication is perhaps the most popular tool of the marketing strategist’s trade....