Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.

Archive for October 2018

Brand Stewardship: Cultivating the Conditions For Clients to Tell Your Story

By Christina Camara

4 min read | October 31, 2018

Accounting buyers are changing, so marketing tools must change too. So said Kat Kocurek, VP of...

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Consultant Advises Marketers to Focus on Relationships, Not ‘Packaging’

By Christina Camara

3 min read | October 24, 2018

By: Christina Camara / INSIDE Public Accounting   With accounting firm growth hovering around 5-6%, consultant...

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Taking Your CRM to the Next Level

By Chelsey Reichelt

2 min read | October 16, 2018

By: Chelsey M Reichelt In my role as Marketing & Finance Coordinator at Herbein + Company, one...

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