Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
Archive for April 2018
Do You Need to Prepare for the European Union’s General Data Protection Regulation (GDPR)?
1 min read | April 26, 2018
Companies in the European Union (EU) have been preparing for the General Data Protection Regulation (GDPR)...
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Building the Marketing Stack: Lay the Foundation with Good Software Tools
2 min read | April 25, 2018
By: Cheryl Bascomb Marketing and technology are converging. And that’s a good thing. What used...
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I’m Selling Myself Everyday…Are You Buying?
3 min read | April 20, 2018
Todd Cohen ‘Smashes The Stereotype Of Sales’ On AAM’s Monthly Podcast Series, AAMplify! Todd Cohen says...
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Consistency in Creating a Growth Culture
1 min read | April 18, 2018
Rainmaking at all levels sets up succession planning success Angie Grissom Accounting firm leadership continues...
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Participation Plans: Maximizing Sponsorships and Events
3 min read | April 11, 2018
By Kristen Lewis, Director of Marketing, EisnerAmper LLP When it comes to event planning, working on...
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4 Social Media Marketing Trends Impacting Firms in 2018
2 min read | April 4, 2018
By: Becky Livingston Just when you think you’ve got a solid social media marketing strategy...
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