Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.

Archive for April 2018

CPA Firm Business Development

Do You Need to Prepare for the European Union’s General Data Protection Regulation (GDPR)?

1 min read | April 26, 2018

Companies in the European Union (EU) have been preparing for the General Data Protection Regulation (GDPR)...

Building the Marketing Stack: Lay the Foundation with Good Software Tools

Building the Marketing Stack: Lay the Foundation with Good Software Tools

2 min read | April 25, 2018

By: Cheryl Bascomb Marketing and technology are converging. And that’s a good thing. What used...

AAMplify! - Accounting Firm Growth

I’m Selling Myself Everyday…Are You Buying?

3 min read | April 20, 2018

Todd Cohen ‘Smashes The Stereotype Of Sales’ On AAM’s Monthly Podcast Series, AAMplify! Todd Cohen says...

CPA Business Development

Consistency in Creating a Growth Culture

1 min read | April 18, 2018

Rainmaking at all levels sets up succession planning success Angie Grissom Accounting firm leadership continues...

Engage Accounting Marketing Conference

Participation Plans: Maximizing Sponsorships and Events

3 min read | April 11, 2018

By Kristen Lewis, Director of Marketing, EisnerAmper LLP When it comes to event planning, working on...