Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.

Archive for February 2018

An Exercise in Reflection – A Closer Look at LinkedIn Personas

By Caren Rodriguez

3 min read | February 28, 2018

By: Caren Rodriguez Recently I was invited to speak to an audience of industry financial professionals...

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AAM Environmental Scanning Council Shares Thoughts on Differentiation

By Kristen Lewis

1 min read | February 22, 2018

AAM’s Environmental Scanning Council is continuing in their mission to share insights on future trends and...

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‘Blue Moon’ Client Service

By Mitch Reno

3 min read | February 21, 2018

How to Avoid Providing Clients Good Service Once in a Blue Moon By: Mitchell Reno, Principal and...

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Busy Season Growth

By Kristen Lewis

3 min read | February 14, 2018

By: Kristen Lewis  Can you feel it coming? Once the holiday decorations finally come down, we’re...

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Aligning Sales and Marketing in a Rapidly Evolving Market

By Ian McManis

3 min read | February 7, 2018

By Ian McManis, Barnes Dennig   When it comes to innovation by sales collaboration, the ideal...

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