Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
Archive for January 2018
Managing Your Firm’s Pipeline Process
3 min read | January 31, 2018
By Katie Tolin, CPA Growth Guides Your pipeline is a document that inventories all open and...
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Why Your Marketing Team Should Aim to be Award-Winning
4 min read | January 25, 2018
By: Melissa Brogan It’s award time in Hollywood. As stars put on their best attire to...
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A BDEs Role in Pipeline Management
4 min read | January 24, 2018
By Katie Tolin When it comes to pipelines, as well as leading opportunities, business development executives...
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2017 Was a Year of Growth
3 min read | January 17, 2018
From the Desk of the Executive Director By: Lauren Clemmer At this time of year, one...
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Play to Your Strengths
2 min read | January 3, 2018
A Word from the President By Laura Snyder At Winning is Everything, AAM members and...
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