Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.

Navigating the New .CPA Domain

By Craig Browning | April 15, 2021

Top-level, restricted domains (TLDs) such as .edu and .gov have become a way for industries and the organizations they comprise to further their brand identity. It’s one of the many reasons the AICPA pursued the rights to the .CPA domain and launched it exclusively to the CPA profession in the…

Mobile device on desk accessing WordPress Plugins

WordPress Plugins to Optimize Your Website

By Stephanie Chapa | April 15, 2021

Adding custom functionality to a website may be intimidating for marketers who haven’t developed or managed a website before. In fact, customization projects can either be easier or far more complex than anticipated—often dictated by the specificity of the desired outcome. WordPress sites most commonly use what are called “plugins”…

Buyer Persona Full Potential

Unlock the Full Potential of Buyer Personas

By Ryan Suydam | April 14, 2021

Savvy marketing leaders build and deploy buyer personas across their firms, but not all marketing leaders are seeing the full potential of an effectively executed buyer persona. A buyer persona guides messaging, positioning, processes, and service delivery throughout the duration of a client journey. Potent tools when deployed well, the…

Buyer Personas for Beginners

Buyer Personas for Beginners

By Jenn Gouveia | April 14, 2021

Target Market vs. Buyer Persona As a marketer, you are probably familiar with the concept of a target market: focusing your efforts towards a subgroup of people. When using target markets, your marketing is focused towards this group, but in a generalized way. An example of a target market would…

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Creating Video Content on a Budget

By Sarah Stage | April 8, 2021

The value of video has been well demonstrated, but creating video content on a budget can be a challenge. If cost is a barrier to getting started with video, here are some tools and ideas that can help. Many of these tools have free trials or free versions with limited…

Illustration of Roundtables that drive growth and engagement at accounting firms

How Roundtables Drive Growth and Engagement

By Bonnie Ruszczyk | April 6, 2021

The complexity of today’s business world often compels CEOs and CFOs to seek advice and guidance from trusted advisors. Some of the best input can come from those who are in similar situations and have overcome the same issues and challenges themselves. Because of this, and a variety of other…

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Types of User Intent – How to Craft Engaging Content Based on Intent

By Sammi Dittloff | April 1, 2021

When planning your content topics, keep user intent in mind What are some of the topics you write about for your firm’s website? Maybe you provide tax updates, the latest internal news, or you share client stories. Different topics can serve different purposes for the user. Another way you can…

Accounting Marketing Consultants offer their expertise on moving to a remote office model

Moving to a Remote Office Model

By Bonnie Ruszczyk | March 30, 2021

What are the biggest challenges for firms moving to a remote office model, and how can they address them? Remote Office Model Calls for Flexibility August Aquila, AQUILA Global Advisors ([email protected]m): It is said with challenge comes opportunity. The COVID-19 pandemic has created an unprecedented level of business disruption. Navigating…