Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.
Why Canadian Accounting Marketers Should Join AAM with Nicole Sterling
The Association for Accounting Marketing (AAM) offers marketers, business development professionals, and affiliate business owners educational and networking opportunities to add value both inside and outside their firms. While we have a large American member base, Canadian accounting marketers are a growing group in the association. There are numerous benefits…
Bringing Marketing and HR Together for a Growth-Focused Firm
What is the level of interaction between HR and marketing at your firm? Does it feel siloed with no overlap? Is it hard for you to determine where partnerships may benefit both departments? In our recent AAM High Webinar, we heard from Stephanie Gandsey, Marketing Director at DHJJ; Laura Norek,…
How to Make Your Website a Recruiting Powerhouse
When designing a website, there are many things marketers have to consider: the layout, all necessary pages, easy contact options, etc. One of these important items is how easy it is for a potential client to find their way to the information they’re seeking. But have you ever stopped to…
Top 8 Recruiting Tips for Accounting Marketers
If you’re reading this, you’re almost certainly aware of the acute talent shortage that is facing the accounting profession today. The problem is at least simple to define: firms are competing for an increasingly smaller pool of qualified candidates. 2019, the most recent year AICPA reported on the matter, saw…
MarTech Playing More Strategic Role in Firm Growth
Accounting and advisory firm marketers need technology to do and tell them more than ever before. While new marketing technology (martech) tools are rolled out every week, it seems, tech-savvy marketers are looking beyond individual tactics to ensure martech solutions integrate with other firm technology to play a bigger role…
It’s Now Easier to Sell Outside Your Geographic Territory
The world really has no boundaries. That was one of the many lessons COVID-19 has taught us. As a result of the worldwide pandemic, businesses were forced to reassess how they are serving their current client base. And for international businesses, determining how to achieve growth and expand overseas has…
Influencer Marketing: Is it Good for Accounting?
I’m a golfer, and I love watching game improvement videos on YouTube and Instagram. Two of my favorites are Mr. Short Game, with 262,000 subscribers on YouTube, and Manolo Teaches Golf, with 631,000 followers on Instagram. With nearly a million followers between them, golf product companies have taken notice and…
Alexa, What is Voice Search?
Listen up! As technology continues to advance, marketers have to keep a keen eye on emerging trends that may affect how they do their jobs. One of those trends that has been working its way into the average person’s life is voice search. Voice search is the use of voice…