Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.

Paper Arrows Pointing up representing that accounting firms expect growth in 2021

Firms Expect Growth in 2021 Despite the Pandemic

By Elieen Monesson | May 4, 2021

Many believe the investments they made in content marketing will continue to pay off, according to the second of two Growth Outlook Surveys conducted in 2020 by Inovautus Consulting in collaboration with the Association for Accounting Marketing (AAM). Firms expect growth to occur in the following areas: Improvement in 2020…

Illustration of Accounting Marketers COmpleting a Client Satisfaction Surveys

Using Client Satisfaction Surveys to Improve Your Firm’s Client Experience

By Richard Shippee | April 27, 2021

Automated client satisfaction surveys, such as ones offered by Clearly Rated, CX Pilots, Ask Nicely, Alchemer and Qualtrics, are now a common tool in most accounting and advisory firms’ client experience (CX) toolboxes. While these surveys often ask many questions about a client’s satisfaction with particular staff, services or outcomes,…

Navigating the New .CPA Domain

By Craig Browning | April 15, 2021

Top-level, restricted domains (TLDs) such as .edu and .gov have become a way for industries and the organizations they comprise to further their brand identity. It’s one of the many reasons the AICPA pursued the rights to the .CPA domain and launched it exclusively to the CPA profession in the…

Mobile device on desk accessing WordPress Plugins

WordPress Plugins to Optimize Your Website

By Stephanie Chapa | April 15, 2021

Adding custom functionality to a website may be intimidating for marketers who haven’t developed or managed a website before. In fact, customization projects can either be easier or far more complex than anticipated—often dictated by the specificity of the desired outcome. WordPress sites most commonly use what are called “plugins”…

Buyer Persona Full Potential

Unlock the Full Potential of Buyer Personas

By Ryan Suydam | April 14, 2021

Savvy marketing leaders build and deploy buyer personas across their firms, but not all marketing leaders are seeing the full potential of an effectively executed buyer persona. A buyer persona guides messaging, positioning, processes, and service delivery throughout the duration of a client journey. Potent tools when deployed well, the…

Buyer Personas for Beginners

Buyer Personas for Beginners

By Jenn Gouveia | April 14, 2021

Target Market vs. Buyer Persona As a marketer, you are probably familiar with the concept of a target market: focusing your efforts towards a subgroup of people. When using target markets, your marketing is focused towards this group, but in a generalized way. An example of a target market would…

Creating-Video-Content-on-a-Budget1200x630

Creating Video Content on a Budget

By Sarah Stage | April 8, 2021

The value of video has been well demonstrated, but creating video content on a budget can be a challenge. If cost is a barrier to getting started with video, here are some tools and ideas that can help. Many of these tools have free trials or free versions with limited…

Illustration of Roundtables that drive growth and engagement at accounting firms

How Roundtables Drive Growth and Engagement

By Bonnie Ruszczyk | April 6, 2021

The complexity of today’s business world often compels CEOs and CFOs to seek advice and guidance from trusted advisors. Some of the best input can come from those who are in similar situations and have overcome the same issues and challenges themselves. Because of this, and a variety of other…