Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.
Tips for Incorporating Video Into Your Marketing Strategy
Every issue we share articles with AAM readers that explore our monthly topic. This month’s articles relate to video. Many marketers can feel overwhelmed when they think about incorporating video into their marketing strategy. These articles take the movie magic out of video production and address your biggest concerns when…
Website Revisions – The Core Areas That Make a Difference
Where can you make an impact with website revisions? When visitors land on your website, is there something they can see that sets you apart from other firms they may be considering? Or, could you swap out your logo for someone else’s, and it wouldn’t make a difference? We covered…
Mix Up Your Business Development with Video
The business development (BD) process has changed for many companies the past year and a half. Just think, it was not that long ago (although it seems like years) that business developers used to go to conferences and trade shows; visit with prospects and customers, even touring their facilities and…
The Art of the Video Interview for Accounting Marketers
As marketers for accounting firms, I don’t have to tell you that we wear many hats. You live it every day. We’re strategists, writers, promoters, graphic designers, business developers, social media managers … the list goes on and on. And now we’re video producers, too? I say yes, absolutely! I’ve…
6 Keys to Getting Started with Video Content Marketing
In 1889, when Thomas Edison and George Eastman created the film for the Kinetograph, the forerunner to the movie camera, little did they know the impact video would have on world culture and business. Motion picture pioneers Walt Disney, Warner Brothers, and MGM Studios quickly capitalized on the medium of…
Leadership Buy-In for DEI
Next up in AAM’s series of Diversity, Equity, and Inclusion trainings is a session dedicated to leadership buy-in for DEI. (If you missed our last training, check out our debrief on Defining Diversity, Equity & Inclusion here.) Now that we have some common language and vocabulary to discuss DEI, our…
Digital Advertising Trends: Top 10 Takeaways from AAM Summit 2021
Digital Advertising Trends: What We Learned at AAM Summit 2021 Every year, its seems that digital advertising trends change at a faster pace. Luckily, AAM Summit always provides valuable sessions to keep members up to date on the latest digital marketing trends, and what we can do to better connect…
It Takes Money, Access, and Pain to Qualify a Lead
Unconscionable sums of money are squandered every year by CPA firms chasing down unqualified leads. Unfocused lead qualification is costly, and it isn’t pretty. Developing and closing an opportunity is difficult, even in the best of times. The added challenge of today’s highly competitive (and slightly skittish) marketplace underscores the…