Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.

Present Data to Leadership They Care About - Image of stacked graphs in a report

How to Present Data to Leadership That They Actually Care About

By Sammi Dittloff | May 17, 2022

Time is a commodity, and when it comes to your firm’s leadership, it’s even more precious. As an accounting marketer, you don’t often get enough time to present data to firm leadership. Keeping the attention of people who have a lot on their plate can be difficult. The last thing…

Rhonda Clark AAM

Q&A with AAM Executive Director Rhonda Clark

By Heather Kunz | May 12, 2022

Rhonda Clark became the Association for Accounting Marketing’s (AAM) executive director on January 1, 2022. She had served as AAM’s association manager since 2018 as part of AMR Management Services, AAM’s association management company. Clark and her team have been managing AAM’s day-to-day operations since the previous executive director, Lauren…

Accounting Recruiting Trends photo of Kristi Tarantelli and Ben Vasallo sitting at a table and smiling

Accounting Recruiting Trends & Tips: An Interview with the Experts

By Sarah Stage | May 12, 2022

Recently I sat down with Kristi Tarantelli and Ben Vassallo of Insero Talent Solutions to discuss the current landscape of accounting recruiting, how it is changing, and how they’ve adapted. Here’s what they had to say: Sarah Stage: What trends are you currently seeing in accounting recruiting? Kristi Tarantelli: Overall…

Business Development To Do List

How to Keep Business Development on Everyone’s To-Do List

By Casey Blake | May 5, 2022

Even as firms struggle to find staff and professionals feel overworked or overwhelmed, business development (BD) still must be on the to-do list. As marketers, we understand nonbillable activities are just as important as billable ones. Without new business, our firms won’t have billable work. Without effective recruiting, we won’t…

An image of a social media management software platform

TechNOWlogy – The Benefits of Social Media Management Software

By Geoff Jones | April 28, 2022

Social media is an essential part of a comprehensive marketing strategy these days. But keeping up with posting messages to multiple platforms and collecting analytical data that shows how Facebook, Twitter and LinkedIn really help a firm is a challenge. Maximizing the brand development potential of social media requires constant…

Digital Graphic that represents the areas that Private Equity Investment in Accounting Firms impacts

Private Equity Investment in Accounting Firms Elevates Marketers as Key Players

By Richard Shippee | April 21, 2022

Private equity (PE) investment in accounting and advisory firms is on the rise, with the 2021 marriage of New York-based EisnerAmper and TowerBrook Capital Partners marking the highest-profile deal so far. Consolidation in the public accounting industry has accelerated in the past couple of years, with headlines about new business…

SEO tools for marketers

SEO Tools for Seasoned Marketers

By Rachael McGrew | April 20, 2022

So, you’ve learned the basics of SEO and now you’re ready to dig in. What’s next? Tools! From keyword research and content tools to multipurpose and all-in-one tools, we have you covered. Check out our list of our favorite SEO tools for marketers. GOOGLE TOOLS Google Keyword Planner: PPC keyword…

Illustration spotlighting AAM-MAA Winner BKD, LLP

AAM-MAA Winner Spotlight: BKD, LLP

By Katie Tolin | April 19, 2022

The Association for Accounting Marketing’s Marketing Achievement Awards recognizes outstanding achievements in accounting marketing. The AAM-MAAs are awarded to firms finding the best, most innovative ways to connect with their clients and prospects. The following AAM-MAA Winner Spotlight highlights BKD, LLP’s 2021 win of the Video and Multimedia with a…