Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.

incorporating video in marketing strategies

Tips for Incorporating Video Into Your Marketing Strategy

By Jake Fugett | September 22, 2021

Every issue we share articles with AAM readers that explore our monthly topic. This month’s articles relate to video. Many marketers can feel overwhelmed when they think about incorporating video into their marketing strategy. These articles take the movie magic out of video production and address your biggest concerns when…

Website Revisions - How to Make an Impact - Image of Larson Gross' Homepage

Website Revisions – The Core Areas That Make a Difference

By Christina Camara | September 21, 2021

Where can you make an impact with website revisions? When visitors land on your website, is there something they can see that sets you apart from other firms they may be considering? Or, could you swap out your logo for someone else’s, and it wouldn’t make a difference? We covered…

Business Development with Video

Mix Up Your Business Development with Video

By Gary Braun | September 20, 2021

The business development (BD) process has changed for many companies the past year and a half. Just think, it was not that long ago (although it seems like years) that business developers used to go to conferences and trade shows; visit with prospects and customers, even touring their facilities and…

Video Interview for Accounting Marketers

The Art of the Video Interview for Accounting Marketers

By Susan Ross Wells | September 20, 2021

As marketers for accounting firms, I don’t have to tell you that we wear many hats. You live it every day. We’re strategists, writers, promoters, graphic designers, business developers, social media managers … the list goes on and on. And now we’re video producers, too? I say yes, absolutely! I’ve…

Getting Started with Video Content Marketing

6 Keys to Getting Started with Video Content Marketing

By Eric Elmore | September 20, 2021

In 1889, when Thomas Edison and George Eastman created the film for the Kinetograph, the forerunner to the movie camera, little did they know the impact video would have on world culture and business. Motion picture pioneers Walt Disney, Warner Brothers, and MGM Studios quickly capitalized on the medium of…

leadership buy-in for DEI represented by word bubble over abstract multi-colored faces

Leadership Buy-In for DEI

By Sarah Stage | September 13, 2021

Next up in AAM’s series of Diversity, Equity, and Inclusion trainings is a session dedicated to leadership buy-in for DEI. (If you missed our last training, check out our debrief on Defining Diversity, Equity & Inclusion here.) Now that we have some common language and vocabulary to discuss DEI, our…

Digital Advertising Trends - Image that says "New Trends Coming" on a chalkboard

Digital Advertising Trends: Top 10 Takeaways from AAM Summit 2021

By Sammi Dittloff | August 26, 2021

Digital Advertising Trends: What We Learned at AAM Summit 2021 Every year, its seems that digital advertising trends change at a faster pace. Luckily, AAM Summit always provides valuable sessions to keep members up to date on the latest digital marketing trends, and what we can do to better connect…

Qualify a Lead

It Takes Money, Access, and Pain to Qualify a Lead

By Gale Crosley | August 18, 2021

Unconscionable sums of money are squandered every year by CPA firms chasing down unqualified leads. Unfocused lead qualification is costly, and it isn’t pretty. Developing and closing an opportunity is difficult, even in the best of times. The added challenge of today’s highly competitive (and slightly skittish) marketplace underscores the…