Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
Blockchain and the Business Development Conversation
7 min read | June 19, 2019
Technology’s rate of acceleration is at a speed faster than ever before. Ranked high on the...
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Culture Shock in the Accounting Industry
4 min read | June 14, 2019
Every day we’re hearing about new technologies, changes, and disruptions happening to every industry in the...
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Blockchain Basics
4 min read | June 12, 2019
Blockchain is going to be one of the most significant technological advances of our lifetime. It...
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9 Ways to Become a Marketing Artificial Intelligence Pioneer
11 min read | June 5, 2019
Gartner and McKinsey Global Institute forecast trillions of dollars in annual impact from artificial intelligence, yet most marketers still...
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Leveraging Firm Growth with The Accounting Buyer Journey
2 min read | May 31, 2019
ClearlyRated’s latest accounting buyer research reveals an unsurprising truth about the journey of purchasing services in...
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Automation’s a Good Thing. Here’s Why.
3 min read | May 29, 2019
With technology continuing to advance at an exponential rate, it’s more important than ever for CPAs...
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