Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
Authenticity, Superior Service, Collaboration Appeal to Next Generation of Buyers
2 min read | December 12, 2018
By: Christina Camara When Millennials take over their family’s businesses, they won’t feel compelled to...
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When Your Role is Marketing AND Business Development
2 min read | December 5, 2018
Marketing and business development activities work hand-in-hand and in this episode, I had the privilege of...
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Using Big Data to Create a Growth
4 min read | November 28, 2018
AAM Minute: Business Development News By Christine Nietzke, founder, Rainfall Consulting For many firms, the...
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Turning Your Marketing Budget Upside Down
8 min read | November 14, 2018
AAM Minute: Topic at Hand By Emily Taibl, Sweeney Conrad, PS It is that time...
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Listen to Client Feedback
3 min read | November 7, 2018
From the desk of the executive director By Lauren Clemmer Did you conduct a client...
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Brand Stewardship: Cultivating the Conditions For Clients to Tell Your Story
4 min read | October 31, 2018
Accounting buyers are changing, so marketing tools must change too. So said Kat Kocurek, VP of...
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