Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.

defining diversity, equity, and inclusion debreif, text on dark background with tree made up of multi-colored finger prints

Defining Diversity, Equity & Inclusion Debrief

By Bonnie Ruszczyk | July 29, 2021

I want to thank everyone who attended AAM’s Defining Diversity, Equity & Inclusion training in late June. It was an honor to present this information to so many people, and I appreciate all the positive feedback and questions I have received. I also must give a shout-out to everyone on…

Accounting Content Marketing - Keyword from Joe Pulizzi - Image of a viewfinder with focus

Accounting Content Marketing: Takeaways From Joe Pulizzi’s Keynote from AAM Summit 2021

By Sammi Dittloff | July 21, 2021

Think about all of the accounting content marketing you do in a day, a week, or even a year. If you stopped producing all of the content you’re currently putting out, would your clients notice? That was the question behind Joe Pulizzi’s keynote at the 2021 AAM Summit. Now, if…

Simplify the sales process

Simplify the Sales Process to Identify Advisory Needs

By Ty Hendrickson | July 15, 2021

Everybody loves a quick win, right? Nothing boosts one’s confidence like getting a meeting with a prospect and finding out that not only do they have a need for your services, but they also have budget and the timing is perfect. This leads to a quick close. The problem is…

Differentiate Your Firm

Differentiate Your Firm for the Future

By Chris O'Day | July 15, 2021

It’s spring 2022. You pull into your firm’s parking lot and take a sip of your iced coffee. As you enjoy the hazelnut goodness, you think to yourself, “Everyone is back in the office, and things are finally back to normal. We had to change a lot during the pandemic,…

Developing a Robust Niche Practice

Developing a Robust Niche Practice for Your Firm

By Christine Hollinden | July 15, 2021

The challenge of determining when and how to grow is one that plagues many firms. This is especially true for “generalist” firms—i.e., firms that serve every type of business or individual. If your firm is in this boat, consider developing a niche practice. A niche is a specialized market segment.…

Marketing Budget Benchmarks

Marketing Budget Benchmarks for 2021: What We Learned from the Hinge Survey

By Sammi Dittloff | July 15, 2021

Every year, AAM partners with Hinge to conduct the Marketing Budget Benchmark study, and Hinge presents major takeaways at the AAM Summit. If you weren’t able to make it, you’re in luck! You can still access recordings of the talk on-demand, and you can also get a copy of the…

Best Practices for Email Signatures (1)

Best Practices for Email Signatures

By Sarah Stage | June 29, 2021

By following some best practices for email signatures, accounting firms can maximize marketing efforts with every single email their employees send. In a previous post, we talked about email signature software solutions that can help ensure consistency with minimal effort. Now we’ll discuss what goes in to a great email…

Niche Marketing - image of a pink pencil standing out in a row of white pencils

Niche Marketing Requires Mastery, Empathy, Authenticity and a Long-Term Commitment

By Christina Camara | June 24, 2021

If you want to excel in niche marketing, listen up. Three notable accounting marketers stand united when it comes to revealing the most important component to niche marketing success – don’t dabble. “If you don’t jump into the industry with both feet you’re never going to be able to service…