Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm.
How to Present Data to Leadership That They Actually Care About
Time is a commodity, and when it comes to your firm’s leadership, it’s even more precious. As an accounting marketer, you don’t often get enough time to present data to firm leadership. Keeping the attention of people who have a lot on their plate can be difficult. The last thing…
Q&A with AAM Executive Director Rhonda Clark
Rhonda Clark became the Association for Accounting Marketing’s (AAM) executive director on January 1, 2022. She had served as AAM’s association manager since 2018 as part of AMR Management Services, AAM’s association management company. Clark and her team have been managing AAM’s day-to-day operations since the previous executive director, Lauren…
Accounting Recruiting Trends & Tips: An Interview with the Experts
Recently I sat down with Kristi Tarantelli and Ben Vassallo of Insero Talent Solutions to discuss the current landscape of accounting recruiting, how it is changing, and how they’ve adapted. Here’s what they had to say: Sarah Stage: What trends are you currently seeing in accounting recruiting? Kristi Tarantelli: Overall…
How to Keep Business Development on Everyone’s To-Do List
Even as firms struggle to find staff and professionals feel overworked or overwhelmed, business development (BD) still must be on the to-do list. As marketers, we understand nonbillable activities are just as important as billable ones. Without new business, our firms won’t have billable work. Without effective recruiting, we won’t…
TechNOWlogy – The Benefits of Social Media Management Software
Social media is an essential part of a comprehensive marketing strategy these days. But keeping up with posting messages to multiple platforms and collecting analytical data that shows how Facebook, Twitter and LinkedIn really help a firm is a challenge. Maximizing the brand development potential of social media requires constant…
Private Equity Investment in Accounting Firms Elevates Marketers as Key Players
Private equity (PE) investment in accounting and advisory firms is on the rise, with the 2021 marriage of New York-based EisnerAmper and TowerBrook Capital Partners marking the highest-profile deal so far. Consolidation in the public accounting industry has accelerated in the past couple of years, with headlines about new business…
SEO Tools for Seasoned Marketers
So, you’ve learned the basics of SEO and now you’re ready to dig in. What’s next? Tools! From keyword research and content tools to multipurpose and all-in-one tools, we have you covered. Check out our list of our favorite SEO tools for marketers. GOOGLE TOOLS Google Keyword Planner: PPC keyword…
AAM-MAA Winner Spotlight: BKD, LLP
The Association for Accounting Marketing’s Marketing Achievement Awards recognizes outstanding achievements in accounting marketing. The AAM-MAAs are awarded to firms finding the best, most innovative ways to connect with their clients and prospects. The following AAM-MAA Winner Spotlight highlights BKD, LLP’s 2021 win of the Video and Multimedia with a…