Welcome to CPA Growth Trends—your source for information, insights, tools and best practices to drive growth within an accounting firm. This is where you can explore a wide-range of topics including marketing, communications, business development and sales, martech and practice management. Designed for anyone who is responsible for driving growth within a CPA firm, the knowledge you’ll gain here will help you grow personally and professionally as you move your firm forward. Like what you see? Be sure to check out other resources by the Association for Accounting Marketing.
What is Blockchain Technology and Why Should Accounting Firms Should?
2 min read | October 16, 2019
What if I told you… blockchain technology is likely impacting your clients today, in one way...
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Why You Need to Include Marketing in Important Leadership Decisions
3 min read | October 9, 2019
Typically accounting firm leaders wish to please as many ‘stakeholders’ as possible when running their firm. ...
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Culture Shock – Non-Accounting Firm Acquisitions
1 min read | October 2, 2019
According to Accounting Today, about 20% of accounting firm acquisitions involve non-accounting firms and firms of...
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CPA Firm Growth Insights from Inside and Outside the Accounting Industry
4 min read | September 24, 2019
Law firms are experiencing similar challenges to the accounting profession when it comes to CPA firm...
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Package Service Solutions Ease Selling
4 min read | September 18, 2019
Firms need to be alert to the future of the accounting industry and position themselves for...
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Auditor Proud Day – Fun Ways Your Firm Can Participate
1 min read | September 11, 2019
Auditor Proud Day has taken place on the fourth Thursday of September for the past five...
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