A Word From The President

AAM Volunteerism Can Impact Your Career

Fifteen years ago I attended my first AAM Summit. As a “newbie,” I was welcomed not only to the event, but also the association with open arms. I remember being in awe of the leadership and shocked they would invest their time getting to know me, someone new to the association and the industry.

All these years later, I credit these and so many other wonderful AAM members for my success in the accounting marketing industry. As I got to know fellow AAM members through my volunteer involvement, attendance at chapter meetings, AAM summits and executive leadership conferences, my AAM peers became an extension of my team; sharing advice, tools and ideas and offering themselves as a sounding board to vent frustrations.

I’m excited to begin my term as AAM president, and because of its positive impact on me, I want to focus my efforts on VOLUNTEERISM. I’ve been a member of AAM for 15 years, and I’ve served the organization in a volunteer capacity for 14.5 of those years!

Did you know, with the exception of Executive Director Lauren Clemmer and Association Coordinator Jessica Kiser, AAM is an all-volunteer organization?  To complete our committee goals and Vision 2020 projects, we need approximately 45 NEW volunteers in 2017.

Here are the top skills we need:

  • Writing
  • Editing
  • Backend website (CMS) – WordPress and Higher Logic
  • Project management
  • Database administration
  • Public relations
  • Research/analytics
  • Process documentation
  • Graphic design

Please consider volunteering your time and talents to AAM.  It will fulfill you. It will connect you. It will help you develop much deeper relationships with your peers. And it will help advance your career and the profession.

In the words of Henry Ford: “Coming together is a beginning, keeping together is progress and working together is success.” I look forward to working with you over the next year.

About Laura Snyder

Laura’s career in accounting marketing has spanned more than 12 years at two industry-leading firms. She was hired as the first-ever Director of Marketing for a nationally-recognized Atlanta-based firm where she worked for 8.5 years. Since 2011, she has been employed in a marketing and business development capacity by Crowe Horwath, LLP, the 7th largest public accounting firm in the United States. Experienced in both corporate and agency settings, Laura has assisted companies with marketing communications and business development activities for more than 25 years.

She is active in the Association for Accounting Marketing (AAM), currently serving as Treasurer on the Executive Committee of the Board of Directors, Liaison to Finance Committee, and as a Board Member of the Atlanta chapter. Past AAM leadership positions include a term as a Member-at-Large on the Board of Directors, three years as chair of the Conference Committee, Chair of the Marketing Achievement Awards Committee, a term as a committee member of the Conference Committee and board liaison positions to the Association Growth and Growth Strategies committees. Laura was named "Volunteer of the Year" for AAM in 2008 and has helped her firms earn eight "Marketing Achievement Awards" in several categories.

Laura Snyder on LinkedIn

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