A message from the president
By Laura Snyder
They say you can’t teach an old dog new tricks, but as an old dog I personally love learning new tricks.
Each of us learn in different ways, so the AAM organization and its volunteer leaders work hard to provide members with a wide variety of learning opportunities utilizing a number of different learning formats. This allows you to pick and choose those formats that work best for you – from annual in-person events like AAM Summit and the upcoming Winning Is Everything/AAM Executive Leadership Conference; to periodic regional workshops such as AAM on the Road and Business Development Boot Camp. AAM also offers virtual learning through AAM High webinars and AAMplify podcast series; digital information sharing via AAM Communities and Virtual Campfires; and written articles in Growth Strategies, the AAM Minute or our new CPA Growth Trends blog.
There is no shortage of educational offerings if you are looking to learn or willing to teach.
Marketers know there is also a lot to learn from good data. As AAM membership continues to grow, not just in numbers, but also in specialty areas, the organization needs to know more about its members. Soon, you will be requested to update your user profile in AAM Connect, our online web-based community. This profile helps AAM leadership and other AAM members know more about you, your affiliations and your areas of expertise. Please take a moment to update this information.
Speaking of data…Curious to know how your marketing budget stacks up to other firms throughout the country? Or, if where you spend your marketing dollars is in line with your peers? Read the 2017 Marketing Budget Benchmark Study conducted jointly by The Association for Accounting Marketing and Hinge Research Institute, which offers insight into the differences in spending between high- and low-growth firms.
Finally, if it is has been a while since you’ve thought about AAM and your AAM membership, for a great place to learn about many of the exciting initiatives AAM volunteers have and will continue to carry out on your behalf, take a look at the AAM Annual report.
About Laura Snyder
Laura’s career in accounting marketing has spanned more than 12 years at two industry-leading firms. She was hired as the first-ever Director of Marketing for a nationally-recognized Atlanta-based firm where she worked for 8.5 years. Since 2011, she has been employed in a marketing and business development capacity by Crowe Horwath, LLP, the 7th largest public accounting firm in the United States. Experienced in both corporate and agency settings, Laura has assisted companies with marketing communications and business development activities for more than 25 years.
She is active in the Association for Accounting Marketing (AAM), currently serving as Treasurer on the Executive Committee of the Board of Directors, Liaison to Finance Committee, and as a Board Member of the Atlanta chapter. Past AAM leadership positions include a term as a Member-at-Large on the Board of Directors, three years as chair of the Conference Committee, Chair of the Marketing Achievement Awards Committee, a term as a committee member of the Conference Committee and board liaison positions to the Association Growth and Growth Strategies committees. Laura was named "Volunteer of the Year" for AAM in 2008 and has helped her firms earn eight "Marketing Achievement Awards" in several categories.