A Word From the President
By Laura Snyder
AAM leadership continuously looks for ways to make the organization better for both its executive members (in-house professionals whose responsibilities include sales and marketing of accounting and/or consulting services), affiliate members (consultants or providers of goods and services to the accounting profession, members of the media, and individuals involved in marketing businesses, organizations, or associations in industries other than accounting).
To do so, we regularly ask members for feedback and guidance on what benefits they would like to receive. Recently, AAM conducted brainstorming sessions with affiliate members to discuss what they like most about our organization, as well as areas that could use improvement. A tremendous amount of good information was shared on these calls and, as a result, a new position has been formed. Similar to our AAM Volunteer Ambassador position announced last year at Summit, which onboards volunteers for our committees and task forces, AAM has developed an AAM Affiliate Ambassador position to help us better communicate with and advocate for our affiliate members.
I am pleased to announce Reid Schroder, senior account executive with Siteimprove as AAM’s first Affiliate Ambassador. During his two-year term, Reid is charged with helping AAM conduct bi-annual brainstorming calls open to all affiliate members. (Note: the next calls will be held Sept. 11, 2018, at 8:30 a.m. and 2:00 p.m.) He will also assist AAM leadership and volunteers in improving communication and in the development of new programs to benefit affiliate members.
AAM Summit exhibitors and sponsors will have the pleasure of welcoming Reid to his new role in-person as he makes his rounds on the exhibit floor.
About Laura Snyder
Laura has more than 25 years of experience assisting companies with marketing communications and business development activities, including 15 years in accounting marketing at two industry leading firms specializing in the financial services sector. In her current position, she focuses on continuing professional education events for clients and prospects, integrated marketing communications programs, lead generation campaigns for top prospects, and client relationship development.
Active in the Association for Accounting Marketing (AAM), she currently serves as President on the Executive Committee of the Board of Directors and as a Board Member of the Atlanta chapter. Past AAM leadership positions include President-Elect, Vice President, a two-year term as Treasurer, two terms as Member-at-Large on the Board of Directors, three years as chair of the Conference committee, chair of the Marketing Achievement Awards committee, a term as Conference committee member and held board liaison positions to the Finance, Association Growth and Growth Strategies committees. She was named "Volunteer of the Year" for AAM in 2008 and has helped her firms earn 10 "Marketing Achievement Awards" in several categories.